What first took me back when I joined my company, was the sharp intellect of the team - especially juniors. I’m always careful in interviews to hire the people who are the best problem solvers and thinkers; you don’t need professional refinement at level 1, just the drive and curiosity.
the trojan horse one is the thing i keep coming back to in my own writing, i kind of can't start a piece any other way, need a familiar door (a fight, a celeb brand, a trend) before anyone follows me into the dense part. "the trend is the vehicle, the idea is the cargo" probably saving that one!!!!
I love the concept of mass through niche. It feels like precisely *because* everything that’s mass produced feels so uniform, focusing on a niche helps set you apart (which, ironically, will help you grow to eventually reach larger audiences because you’re a breath of fresh air in a sea of uniformity)
What first took me back when I joined my company, was the sharp intellect of the team - especially juniors. I’m always careful in interviews to hire the people who are the best problem solvers and thinkers; you don’t need professional refinement at level 1, just the drive and curiosity.
love that take
drive and curiosity!
the trojan horse one is the thing i keep coming back to in my own writing, i kind of can't start a piece any other way, need a familiar door (a fight, a celeb brand, a trend) before anyone follows me into the dense part. "the trend is the vehicle, the idea is the cargo" probably saving that one!!!!
Thanks for this! As a solopreneur it is important to remember to pay people to help you even if you could do it yourself.
I love the concept of mass through niche. It feels like precisely *because* everything that’s mass produced feels so uniform, focusing on a niche helps set you apart (which, ironically, will help you grow to eventually reach larger audiences because you’re a breath of fresh air in a sea of uniformity)