I’ve been turning the Devil Wears Prada 2 launch over in my mind for a few days, because it’s one of those rare campaigns where the marketing itself becomes part of the cultural conversation about the film.
That doesn’t happen often. Let’s be honest most film marketing is generic. This one campaign, however, was different. It’s one that rips up the traditional comms strategy playbook and one we can all learn from.
Here are four things worth noting…
